Charleston Carrotmob to Reward Local Green Business

Carrotmob to Reward Local Green Business

On Sat. April 11, one deserving company is expected to see a lot of cabbage in Charleston’s inaugural Carrotmob. Green Drinks Charleston has presented a challenge to local business owners to go green, and the winner will be rewarded with a flood of environmentally responsible visitors in the form of a Carrotmob.

“Think of it as the opposite of a boycott with a little healthy competition thrown in the mix,” says Jason Cronen, organizer of Green Drinks Charleston.

Cronen contacted locally owned coffee shops, corner markets, groceries, and bars and asked them to put a percentage of their one-day sales to reinvesting in energy-efficient retrofits for their business.

“The business that makes the greatest commitment wins, and hundreds of Carrotmob consumers deliver rewards by shopping at their store,” he says.

The Carrotmob is expected to help businesses make a positive impact on the community and earn loyalty from the consumer. To learn more about the Carrotmob, visit www.carrotmobcharleston.blogspot.com. -Emma Hart

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