Going Green with an Organized Mob

Green Drinks Charleston will launch its first “Carrotmob” event on April 11 in downtown Charleston at a secret location to be revealed to participants soon.

Carrotmob is a network of thousands of organized consumers who buy products to reward businesses that are environmentally friendly.

“Think of it as the opposite of a boycott with a little healthy competition thrown in the mix,” said Jason M. Cronen, the organizer of Green Drinks Charleston and the upcoming Carrotmob.

The local chapter, comprised of more than 800 members and more than 100 businesses and organizations, has contacted several locally owned coffee shops, corner markets, groceries and bars to urge them to consider environmental sustainability efforts as they relate to the business’ bottom line.

Businesses were asked to determine a percentage of their one-day sales that they were willing to reinvest in their shops for energy efficiency through simple cost-effective retrofits. The business that makes the greatest commitment wins, and hundreds of Carrotmob consumers deliver rewards by shopping at their store.

“It is a win-win-win scenario for the business owner, the consumer and the community at large,” Cronen said.

Future Carrotmob events will focus on dry cleaners, law firms versus accounting firms, bicycle-friendly initiatives, bars and restaurants, music stores and many more, he said.

The Green Drinks group, known locally as Charleston’s Green Happy Hour, meets twice monthly during cocktail hour on the second Wednesday of the month at Yo Burrito in downtown Charleston and the last Tuesday at Queen Anne’s Revenge on Daniel Island. Check out carrotmobcharleston.blogspot.com or www.greendrinks.org for more details.

By: www.charlestonnet.com

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